Search engine optimization, or SEO, is the act of catering your online assets to search engine queries. Your online assets include (but are not limited to) your website, local listings, Google profile, and social media accounts like Facebook & LinkedIn. Optimizing these channels to match the most likely customer search is search engine optimization.

Our marketing plans include some level of SEO, but also provide social media activity, assistance in getting new reviews, creation of new content for your site or blog articles, phone call & conversion tracking, PPC management, geo-fence advertising, customer retention campaigns, and our brand new service: Web2Mail marketing.

Our SEO plans are geared for SEO only, but are more intense than the services included in our marketing plans. These plans provide new citations, new content, keyword tracking, backlinks, guest postings, and more!

The On-Site SEO that is listed in our marketing plans includes creating custom, optimized meta titles & descriptions, image descriptions, as well as site speed optimization & usability updates. Depending on your chosen plan. our service also includes link titles & descriptions, image descriptions & alternate text, site speed optimization + desktop & mobile usability tests/updates. 

Our marketing plans do not include Off-Site SEO, such as guest posting, backlinks, citation campaigns, etc.

Digital marketing results vary from business to business, based on a few variables: location, competition, and current state of marketing. 

For example: Company A has been in business for 12 years, has an established website and Google profile, has a good reputation through customer reviews, uses a CRM that can engage previous customers, and services a region with a handful of competitors. 

Company B is just starting out, has a brand new website and needs help getting new citations & a Google profile verified, has very few reviews (because they are new), and does not have a previous customer list.

Company A can expect results much faster than Company B, even though we are providing the same services. If Company A had a large amount of strong competitors, that would lengthen the time it would take to get results, and vice versa.

A good general rule of thumb is to give digital marketing services at least 6 months to show results. Our staff will customize a strategy based on your specific needs in order to produce better results.

Choosing the right digital marketing company can have valuable payouts. The right company would make all the difference with organic traffic, better ranking, and increased conversions; while choosing poorly can have damaging effects such as disappearing from Google search results.

The search engine market can be difficult to tap into, since every business wants to show up at the top of the results for popular keywords. Here are some tips in selecting an digital marketing company:

Google reviews are important! 88% of customers and prospects trust online reviews just as much as personal recommendations. 90% of customers read online reviews before calling/visiting a business. Reviews on your Google My Business listing are the highest factor for gaining leads; they also hold a lot of weight when it comes to ranking businesses organically in search results. Here are a few tips to get more Google reviews from your customers:

1. Ask! Customers will rave about you if it's on their minds, so the simplest way to get more Google reviews is to just ask.
2. Send a follow-up message after you have finished the work. Thank them for their business and include a link to make it easy.
3. Add a direct link on your website to leave a review. Remind customers that the link is there to make it easy.
4. Use review generation software to automate the review process. Businesses that use a review generation software gain 75% more reviews than asking manually.

UpRank is an easy tool that automates the review process. It connects to your invoicing software, then starts a review campaign via email and text as soon as a customer makes a payment. Once a review is created, UpRank automatically markets that review by posting it to your social media accounts AND on your website via dynamic widgets. 

Our team includes a Google Adwords specialist. We will work with you to set up a new campaign, create compelling ads, and keyword lists that will help generate immediate traffic to your site.

Your spend budget is not included. This will be billed directly to you from Google. Our team can help to pick an effective budget for your market, and then make sure that budget is spent effectively on your ad campaigns.

We have combined our marketing & SEO plans to give you access to our full arsenal. As a bonus, by combining your marketing plan with your SEO plan, you can save up to $795/month!

Geo-fence marketing includes a targeted visual ad based on user's location or location activity. In a nutshell, you can send ads to people's phones based on where they are or where they've been.

We have a great set of FAQ's specific to this service, as well as a helpful video to explain the in's and out's.

Send targeted, custom-designed, physical postcards to potential customers who visit your website, even if they haven't given you their contact information. Our Web2Mail service uses a unique algorithm to find a physical address that matches the website visitor. If a match is found and the visitor meets your specific criteria, we automatically send a retargeting postcard within one business day. When pairing this with one of our digital marketing plans, Web2Mail can enhance your credibility by 49% by delivering a physical mail piece to your most qualified prospects.