Internet Marketing Tips & FAQ’s
99% of your visitors won’t convert the first time.
In today’s fast-paced digital world, securing a customer often takes more than a single interaction. It’s essential to maintain a persistent presence across various platforms to guide potential buyers through their journey. Since 99% of visitors don’t convert the first time they interact with your brand, consistent engagement across different touchpoints is key. Think about…
Read MoreMarketing is Like Taking Someone On A Date; Branding is Why They Say Yes
Marketing is what grabs eyes and turns heads—it’s the glitzy ad, the catchy email, or the engaging social media post that pulls people in. Take a look at Nike, for instance. Their marketing might draw your attention to their latest sneaker, but it’s their branding, encapsulated in “Just Do It,” that inspires you and builds…
Read MoreClutch Names Phoenix Marketing Consultants as the 2021 Top Business Services Company in NC
In the old days just having a website was enough to give businesses an edge over the competition. These days, a site needs to have that extra oomph to get noticed and clicked by the millions of people surfing the net. The team at Phoenix Marketing Consultants has been helping businesses get that design oomph…
Read MoreOur First Review on Clutch!
Since the internet took hold of the world, businesses have been spending more on digital marketing campaigns. However, not all of them succeed. Poorly managed digital marketing campaigns are one of the reasons many small businesses fail. As an ROI-focused marketing company, we at Phoenix Marketing Consultants know the value of well-managed and targeted marketing…
Read MoreIs “Facebook Professional Services” Facebook’s Stealth Project To Beat Yelp?
Unannounced desktop-only feature gives people the ability to find the highest-rated businesses in a given area. Search Engine Land has learned about a new “Facebook Professional Services” area on Facebook, where the company appears to be taking direct aim at local search companies like Yelp and Google by offering listings of local businesses and…
Read MoreDon’t Waste Winter
The washing season is winding down. Whether you have snow plowing or holiday lighting on the docket this year or not, at some point you’ll have a few weeks of off season to recoup and plan for 2016. Planning your marketing is kind of like the new year’s resolution to lose weight: in our minds…
Read MoreGoogle Drops Change Location Search Filter From Search Results
Google has quietly dropped the ability to filter your search results by changing your location. In the past, you would be able to click on the “Search Tools” option and set a location. This would give you search results as if you were in that location. This was a handy tool for SEOs and webmaster…
Read MoreFall Marketing Strategy
If you’re like most residentially focused pressure washing companies, you offer a wide range of services: house washing, roof washing, gutter cleaning, concrete cleaning, possibly even some winter services like holiday light installation and ice dam removal. Having a strategy for marketing these services is crucial, but how do you find time to market ALL…
Read MoreWordPress Updates, Vulnerabilities, & Email Forms
This is a loaded post, but so much has happened in the past 3 weeks I can’t find the time to write about each issue separately; bear with me. WordPress Vulnerabilities Anytime anything is used on a widespread, worldwide level, it just begs to be tampered with. Nearly 45% of the websites online use WordPress, you…
Read MoreWinter Marketing Facts, Strategy & Techniques
For seasonal businesses, active marketing in the off season seems to be a waste of money. At face value, it is. What can be gained by spending money on marketing to people when they aren’t buying? Branding: The End Game Remember that building a successful service based business isn’t about getting ALL the customers. It’s…
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